⚲ Los Angeles, CA
Client
Marika®
A beloved & quickly growing sportswear brand with a need to adapt to the digital landscape.
challenge
solution
Brand Refresh, Visual Systems
the objective
To create a competitive brand identity for the athleisure brand, Marika®. Identify its relevant audience and stakeholders, then implement visual elements in digital media marketing assets in a cohesive way.
a refreshed digital layout system was developed.
With the constraints of maintaining the brand’s revered integrity, we created informational components, and developed a digital layout system. It allowed promotional messages to be articulated across all digital marketing assets to achieve business goals.
The final UI components guide Marika’s digital audience through their journey, informing and creating brand and promotional storytelling opportunities across all channels.
meet marika®
brand animations enhance the user experience.
The use of animations throughout the brand's digital assets undeniably enhanced the user journey by creating a visually engaging and dynamic experience.
sms marketing banner
A micro animation promoting a new digital feature.
A hero animation for a black friday holiday promotion.
holiday promo
typography lockup
An animated campaign title for a seasonal promotion.
A postcard with a QR code thanking customers for their purchase, providing easy access to their online account and order details.
