flagship store grand opening
⚲ SoHo NYC
In an exciting moment of growth for the brand, ASICSTIGER™ opens its flagship store in SoHo NYC. The in-house lifestyle creative, brand & retail teams held the responsibility of hosting an iconic store opening.
challenge:
Drawing inspiration from the brand's Japanese roots and NYC's energy, ASICSTIGER™ collaborated with Tokyo-based artist Sneakerwolf to perform his signature Kanji-Graphy. The live painting performance was a memorable experience for all attendees, and Sneakerwolf's unique illustrations played a crucial role in establishing a distinctive branded look across various touchpoints.
solution:
An urban concept made up of concrete, neon lights, and the brand's signature Japanese typography defined the store's identity. DJ SOSUPERSAM gave an electric performance while guests enjoyed branded refreshments.
concept:
