Est. 2007 ⚲ Los Angeles, CA
Client
Wildfox™
The iconic Wildfox™ brand needed to adapt to an increasingly digital landscape while maintaining its elevated brand status across all touchpoints with consumers and business partners.
challenge
Visual Systems, UI + Brand Animations, Refreshed Packaging
solution
the objective
To improve Wildfox™ user experiences through modernized digital and print design systems. As the design lead, I created engaging animations, revamped packaging, and designed a brand-new B2B ordering portal.
In collaboration with the eCommerce team, I established a digital design system to ensure consistency. We streamlined the eCommerce UI and followed it up with the development of the B2B ordering portal.
meet wildfox™
revamp the ordering portal
After identifying the user's goals for the existing order portal we redesigned the pdp. We eliminated the frustration of being able to easily adjust product quantities by adding user-friendly buttons. Through visual contrast and a single-step process, we made an easy-to-use portal.
meet Wildfox™
The brand's integrity is upheld through trendy yet understated animations that complement the brand's marketing strategies.
As a predominantly online brand, social media-friendly packaging was crucial. My team and I balanced the brand's aesthetic and budget, successfully leveraging a crucial marketing tool.
