⚲ Los Angeles, CA
Client
Marika®
A beloved & quickly growing sportswear brand with a need to adapt to the digital landscape.
challenge
solution
Brand Refresh, Visual Systems
the objective
To create a competitive brand identity for the athleisure brand, Marika®. Identify its relevant audience and stakeholders, then implement visual elements in digital media marketing assets in a cohesive way.
With the constraints of maintaining the brand’s revered integrity, we created informational components, and developed a digital layout system. It allowed promotional messages to be articulated across all digital marketing assets to achieve business goals.
a refreshed digital layout system was developed.
The final UI components guide Marika’s digital audience through their journey, informing and creating brand and promotional storytelling opportunities across all channels.
meet marika®
The use of animations throughout the brand's digital assets undeniably enhanced the user journey by creating a visually engaging and dynamic experience.
brand animations enhance the user experience.
sms marketing banner
A micro animation promoting a new digital feature.
A hero animation for a black friday holiday promotion.
holiday promo
typography lockup
An animated campaign title for a seasonal promotion.
A postcard with a QR code thanking customers for their purchase, providing easy access to their online account and order details.
